The Changing Face of Influence, Part 7

Festival fans are being flooded with AI-generated influencers who had never set foot in the desert. Granny Spills, an AI grandma with over two million followers, posted styled outfit shots from Coachella with engagement that rivaled her human counterparts. Accounts like Anazelu and Aitana Lopez pulled the same move with hundreds of thousands of followers each. None disclosed AI in their captions, but it didn’t stop some brands from paying.