I’ve spent my career at the intersection of culture, creativity, and technology—helping brands and leaders not just keep up with change, but understand it, navigate it, and lead it.

I began in New York’s creative industry as a producer and casting director, working alongside visionary photographers like Annie Leibovitz and Peter Lindbergh. Those early years taught me the precision of production, the power of visual storytelling, and the importance of collaboration—skills that shaped the strategic lens I use today.

From there, my work expanded to global luxury brands including Gucci, Burberry, and De Beers, where I learned how to translate creativity into strategy and balance artistry with business impact. As my career took me across New York, Paris, and the emerging digital scene, I witnessed culture and technology starting to merge—long before most brands understood what that would mean.

When the first wave of digital disruption arrived, I joined a tech startup to help launch one of the earliest cloud-based image-sharing platforms. It was there I discovered my calling: translating technology for people who needed to understand it—turning complexity into clarity and innovation into opportunity.