About Us

We operate with a sharp lens on the Digital Second Space — across platforms, communities, and cultural pockets. Our team is deeply connected to internet culture, drawing insight from digital trends, subcultures, and social movements to help brands show up in ways that feel human, relevant, and future-ready.

Everything we build is rooted in cultural timing and lasting impact. We align brands with movements at peak relevance — or help them create new ones — crafting experiences that spark conversation, build loyalty, inspire advocacy, and embed them into culture.

As a trusted creative strategy partner to iconic brands worldwide, we’ve earned multiple industry awards and have been featured in Forbes, Fast Company, The Business of Fashion, WWD, and TIME Magazine. Our founder, Quynh Mai, has appeared on CNBC and Bloomberg TV to share our perspective on modern brand building in the digital age.

As part of the MA + Group global network, we deliver boutique creativity with global scale — combining foresight, cultural intelligence, and world-class talent.