Qulture creates brand moments that shape culture and drive meaningful engagement.
About Us
We operate with a sharp lens on the Digital Second Space — across platforms, communities, and cultural pockets. Our team is deeply connected to internet culture, drawing insight from digital trends, subcultures, and social movements to help brands show up in ways that feel human, relevant, and future-ready.
Everything we build is rooted in cultural timing and lasting impact. We align brands with movements at peak relevance — or help them create new ones — crafting experiences that spark conversation, build loyalty, inspire advocacy, and embed them into culture.
As a trusted creative strategy partner to iconic brands worldwide, we’ve earned multiple industry awards and have been featured in Forbes, Fast Company, The Business of Fashion, WWD, and TIME Magazine. Our founder, Quynh Mai, has appeared on CNBC and Bloomberg TV to share our perspective on modern brand building in the digital age.
As part of the MA + Group global network, we deliver boutique creativity with global scale — combining foresight, cultural intelligence, and world-class talent.
Agency Services
360° Digital First Campaigns
Social Media Campaigns
Casting, Partnerships + Creators
Experiential — IRL + URL
Strategy + Insights
About Quynh Mai
Quynh Mai is the Founder and CEO of Qulture, a future-forward creative strategy agency helping brands thrive in the Digital Second Space—the fast-moving layer where culture, technology, and commerce collide.
An internationally recognized voice at the intersection of culture and innovation, Quynh has built her reputation as both a strategist and translator of what’s next. Under her leadership, Qulture has earned Clio Awards, Hermes Creative Awards, and a Webby Honoree distinction, and Quynh herself has been named to Campaign’s “40 Over 40 Digital Innovators.”
She is a sought-after keynote speaker and moderator, having appeared at Fashion Tech Forum, Melbourne Fashion Week, Advertising Week, EY’s Strategic Growth Forum, and Brand Innovators. Her insights have been featured in The Business of Fashion, WWD, Time Magazine, Bloomberg News, CNBC, and CBS.
Now, as author of Becoming Gen D: Reclaiming Your Power in the Second Digital Age, Quynh brings the same expertise she shares with global brands to a wider audience—helping people reclaim agency, build fluency, and thrive in today’s digital-first world.