Qulture creates brand moments that shape culture and drive meaningful engagement.
About Us
We operate with a keen awareness of what’s happening online — across platforms, communities, and cultural pockets. Our team is deeply connected to internet culture, drawing insight from digital trends, subcultures, and social movements to help brands show up in ways that feel timely, relevant, and real.
Everything we build is rooted in timing and impact. We align brands with cultural moments at peak relevance — or help them create new ones — crafting experiences that spark conversation, build loyalty, inspire advocacy, and make them unforgettable.
As a trusted creative and digital marketing partner to iconic brands worldwide, we’ve earned multiple industry awards and have been featured in Forbes, Fast Company, The Business of Fashion, WWD and TIME Magazine. Our founder, Quynh Mai, has appeared on CNBC and Bloomberg TV to share our perspective on modern brand building.
As part of the MA + Group global network, we deliver boutique-level service backed by world-class talent and global reach.
Agency Services
360° Digital First Campaigns
Social Media Campaigns
Casting, Partnerships + Creators
Experiential — IRL + URL
Strategy + Insights
About Quynh Mai
Quynh Mai is the Founder and CEO of Qulture, a digital creative agency internationally known for guiding clients into the near future. Existing at the nexus of emergent online culture and innovative technology, Qulture crafts compelling narratives and campaigns that connect brands with their audiences through shared values, vernacular and, of course, culture.
As a female founder, Quynh has established a reputation as an innovative thought leader at the intersection of technology and culture. She has been a keynote speaker twice at Fashion Tech Forum and Melbourne Fashion Week, a panel host for Advertising Week for five consecutive years, a frequent contributing speaker at Brand Innovators (a network of 250 C- Suite Marketing executives) and most recently, invited to speak at EY’s Strategic Growth Forum. She has contributed opinion pieces to The Business of Fashion and WWD, been quoted in Time Magazine, featured on Bloomberg News, CNBC, and CBS, and is a sought-after source for many journalists.
Quynh has steered the company to win two Clio awards, three Hermes Creative Awards, a Webby Award Honoree and was awarded Campaign’s “40 over 40 Digital Innovators.” She is currently working on her first book, “Becoming Gen D: Mastering the Digital Age for Self, Career & Family.”