Qulture is a female-led, minority-owned, award-winning agency known for creating meaningful connections at the leading edge of culture and technology.

About Us

By leveraging culturally attuned experiences and storytelling with our unique, bottom-up understanding of online communities, we help clients communicate with the same values and vernacular as their audience.

Our near future strategy — picking up and aligning with trends at the perfect moment, before they hit the mainstream — creates brand engagement at the inflection point, resulting in high-level attention, engagement, loyalty and advocacy.

Known for being results-oriented, nimble, collaborative, and kind, Qulture has become a trusted strategic, creative and marketing partner for iconic brands worldwide. We have won multiple industry awards and have been featured in Forbes, Fast Company, The Business of Fashion, and Time Magazine, and its founder Quynh Mai has appeared on CNBC and Bloomberg TV.

As part of the MA + Group global network, we offer boutique-feel white-glove servicing to our clients backed with the resource power of best-in-class talent from around the world.

Agency Services

360° Digital First Campaigns
Social Media Campaigns
Casting, Partnerships + Creators
Experiential — IRL + URL

Strategy + Insights

About Quynh Mai

Quynh Mai is the Founder and CEO of Qulture, a digital creative agency internationally known for guiding clients into the near future. Existing at the nexus of emergent online culture and innovative technology, Qulture crafts compelling narratives and campaigns that connect brands with their audiences through shared values, vernacular and, of course, culture.

As a female founder, Quynh has established a reputation as an innovative thought leader at the intersection of technology and culture. She has been a keynote speaker twice at Fashion Tech Forum and Melbourne Fashion Week, a panel host for Advertising Week for five consecutive years, a frequent contributing speaker at Brand Innovators (a network of 250 C- Suite Marketing executives) and most recently, invited to speak at EY’s Strategic Growth Forum. She has contributed opinion pieces to The Business of Fashion and WWD, been quoted in Time Magazine, featured on Bloomberg News, CNBC, and CBS, and is a sought-after source for many journalists.

Quynh has steered the company to win two Clio awards, three Hermes Creative Awards, a Webby Award Honoree and was awarded Campaign’s “40 over 40 Digital Innovators.” She is currently working on her first book, “Becoming Gen D: Mastering the Digital Age for Self, Career & Family.”