Consumer Behavior Qulture Consumer Behavior Qulture

Mapping the Frontier of AI Influence - Part 3 & 4

Show someone a Hermès ad, a scarf in a field of white space, and they read wealth, restraint, and status without being told a word. Show it to an AI  model and it reads almost nothing. Researchers at INSEAD found that AI is largely blind to the cues luxury brands have spent a century perfecting. Sometimes it even reads restraint as cheapness. As smart as it is, it can't read between the lines.

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