THE CHANGING FACE OF INFLUENCE (part 5)

Sometimes a brand is built on the type of human connection that AI simply can’t replicate. For Iota, a body-centric line grounded in generational beauty secrets and scent memory, tapping in to something bigger than end benefits grew a dedicated following quickly. As the brand enters 860 Ulta doors and expands their Nordstrom distribution this month, founder Monique Menesis sat down with me to share the distinctly IRL approach she and her co-founder (in business and marriage) Ray Kim brought to the brand.