Why Gen Z + Millennials Are Bonding with AI Companions
Remember Her, the 2013 film where a man falls in love with his AI assistant? The story was set in 2025, and here we are, living it. Today, Gen Z and Millennials are forging surprisingly intimate relationships with AI chatbots. They’re turning to them not just for help, but for comfort, conversation, and connection on everything from career doubts to dating dilemmas..
Play to Win: How Brands Are Cracking the Code with Young Consumers
Beyond gaming, young consumers are engaging around gaming culture. They watch creators like Kai Cenat and iHasCupquake stream on YouTube and TikTok. They hang out on Discord, talking strategy and swapping memes. They buy game-adjacent merch that signals their interests, from Fortnite hoodies to Minecraft Crocs.
Leveling Up: Why Gaming Is the New Frontier for Brand Attention
For Gen Z and Millennials, life has always felt like a game, a one of points, puzzles, and hidden rewards. Over 90% of them play video or mobile games, and they’re spending more time than ever in immersive worlds like Candy Crush, The Sims, and Roblox.