Discovering New Talent During NYFW

Staged in the heart of New York's West Village during Fashion Week, the Perfect Studio introduced attendees to Marc Jacobs' new Perfect Intense fragrance while functioning as a spontaneous live photo shoot and open casting call.

Recognizing Gen Z's values around individuality and self-expression — as well as their desire to see themselves represented in brand imagery - the event featured studio portraits captured by Grace Ahlbom, live talent casting by Anita Bitton, and social coverage by Richie Shazam. Guests were fully immersed in Perfect Intense, driving word-of-mouth awareness and sparking on-site and beyond social engagement.