A Powerful Showcase of Luxury Lipstick

Using a web-based interface, Qulture developed an immersive online experience inviting attendees to navigate events and interactive moments to discover Armani Beauty's new Lip Power lipstick. The empowering digital activation featured a live artistry masterclass with celebrity makeup artist Molly R. Stern, an intimate dance performance by NYC Ballet's Lauren Lovette, a panel discussion with brand ambassador Barbara Palvin, author and founder of Phenomenal Meena Harris, poet Cleo Wade, and dancer Lauren Lovette, and ASMR-inspired lipstick application tutorials from creator Kali Ledger.

Complementing this virtual experience, we also executed a TikTok campaign that tapped 16 macro to micro creators (totaling 33.5M followers) to reveal their own "power play" through the lens of the Lip Power aesthetic.