Immersing Brand Loyalists in a New Fragrance Experience

The introduction of Marc Jacobs' Daisy Ever So Fresh fragrance presented the perfect opportunity for Qulture to create an immersive, Instagram-ready activation that catered to Gen Z creators' love of sensory, experience-driven events.

Staged in Chelsea's gallery district, the multi-session experience brought the campaign's signature daisy fields indoors, complete with a live, fragrance-inspired soundtrack, a 360 video booth, and themed food and drinks. The floral installation, crafted by Flowerculttt's Sivaan Ellen Robin, offered attendees a lush, visually striking backdrop that drove organic social sharing — resulting in millions of impressions across Instagram and TikTok.