Embracing Disruption in 2023
Ryan Barone Ryan Barone

Embracing Disruption in 2023

A year ago NFT’s dominated the conversation, crypto was king, Instagram ad spending was in high gear, and the metaverse was on the minds of leaders across industries. As we enter 2023, things couldn't be more different. Below we look back and consider what it means for the future.

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Holiday Guide: TikTok's Viral Hits
Ryan Barone Ryan Barone

Holiday Guide: TikTok's Viral Hits

TikTokers are 1.2x more likely than users of traditional platforms to shop online or in-store, to impulse shop, or to engage in shopping directly on the platform. Videos tagged with #TikTokMadeMeBuyIt have generated over 31 billion views, an increase of more than 500% in the past year. In this article, we’ve included some of TikTok’s biggest viral hits to inspire your shopping and your digital strategy alike.

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TikTok Shop Will Reinvent Social
Ryan Barone Ryan Barone

TikTok Shop Will Reinvent Social

Expected to reach $61.5 billion next year, shopping on social is about to get easier as TikTok Shop launches in the US next year. To leverage this shift, brands need to start thinking differently about content and creators alike. Both will need to work harder as feeds go full funnel.

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How Web3 Can Change the World According to the Experts
Ryan Barone Ryan Barone

How Web3 Can Change the World According to the Experts

Is web3 a redistribution of agency, the return of power to the people, or the final brick in the unbreakable wall of big brand supremacy? To answer all of our burning questions, we’ve enlisted some experts: three builders, founders, and thinkers of this brave new world tell us what they predict for the future of web3.

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TikTok is the Future of Shopping
Ryan Barone Ryan Barone

TikTok is the Future of Shopping

The average American now spends 80 minutes a day on TikTok – that’s more than Facebook and Instagram combined. Globally, this jumps to 95 minutes a day. Why? The all-knowing algorithm. It gives us what we want, even the things we didn’t know we wanted. Apply that rubric to retail and imagine the potential for TikTok shopping.

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TikTok is Taking Over Search
Ryan Barone Ryan Barone

TikTok is Taking Over Search

For the first time ever, TikTok toppled Google as the most visited website on the Internet. Add to this the fact that 40% of Gen Z consumers now prefer to search on TikTok and Instagram instead of Google, and the future of search comes into focus.

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Why TikTok is the Future of Everything
Ryan Barone Ryan Barone

Why TikTok is the Future of Everything

TikTok only needs 40 minutes to map your mind. Unlike its competitors, the app’s eponymous algorithm doubles down on data points like dwell time, replays, and scroll speed. These actions speak volumes about our interests, signaling the release of increasingly engaging videos. The more you use it, the smarter it gets.

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Why Gen Z Loves Digital Twins and What it Means for Brands
Ryan Barone Ryan Barone

Why Gen Z Loves Digital Twins and What it Means for Brands

60% of Gen Z consumers believe how you present yourself online is more important than how you present yourself in person. Given this, future-focused brands are succeeding in connecting with Gen Z through a digital twin strategy, offering virtual versions of IRL products. Why? Strong benefits on both sides.

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Buy, Rent, or Punt? What Brands Need to Know About Virtual Land
Ryan Barone Ryan Barone

Buy, Rent, or Punt? What Brands Need to Know About Virtual Land

As brands build out their metaverse strategies, new forms of experiential marketing are coming to life and sparking a lot of questions. What virtual worlds should we consider? How much should we budget? Is it better to buy or rent? Should we wait until the space becomes more established? The right answers are different for every brand and vary based on goals, target audience, and appetite for risk.

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Anatomy of an NFT Drop: Three Ways Brands Can Break Through in the Metaverse
Ryan Barone Ryan Barone

Anatomy of an NFT Drop: Three Ways Brands Can Break Through in the Metaverse

It’s been a year since a bunch of bored apes took over Twitter. In April of 2021, the 10k piece NFT collection Bored Apes Yacht Club launched at $192 each. The starting price now? $435,000. All told they’ve generated over $2.4 billion in gross sales volume and reinvented how celebrities and crypto-rich consumers signal status. They’ve also provided a model for how to drop an NFT collection.

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