THE CHANGING FACE OF INFLUENCE (part 2)

Remember the campaign hero film? A familiar artifact of a monocultural era when entire marketing budgets, production timelines, brainstorm sessions, and awards entries revolved around a 30 second film. Except they’re not exactly extinct — campaign hero films are alive and well, and continue to anchor many Tease / Launch / Sustain rollouts. 

And yet, the world that made the hero film and the campaign rollout effective doesn’t really exist anymore.