Philosophy

A New Generation of Grace

For Philosophy’s latest fragrance campaign, we focused on the emotional connection that fragrance creates across generations through familiar scents.

Featuring a real mother-daughter duo, we created a campaign highlighting their authentic bond, with each sharing what makes the other radiant. This campaign emphasized the fragrance’s ability to evoke confidence and closeness. With creative direction and video production services, we captured the warmth and emotional resonance that Philosophy’s fragrance brings to its wearers, encouraging them to share their most radiant selves.

RADIANT GRACE

Services   
Creative Direction
Strategy
Social Media

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Own the Dawn
Ralph Lauren

Shining a Light on SPF
Supergoop!

This is The One
Augustinus Bader