Empowering Expression with the Debut of Valentino Beauty

Valentino Beauty's global debut blended high-fashion allure with digital content creation on TikTok. The campaign celebrated individuality and the power of self-expression through collaborations with creators like Bella Poarch, Aquaria, and Allison Ponthier. These influencers brought the collection to life by showcasing the impact of Valentino’s iconic red lip through close-up and macro video of the collection set to a remix of Labrinth’s “Mount Everest.” 

This strategy showcased the collection’s appeal by leveraging the influence of sound, posh aesthetic, and social media expression.