Uniqlo
LIFEWEAR
Over the course of a multi-year relationship, Qulture has served as UNIQLO's trusted creative partner, bringing strategic depth, social fluency, and a consistent point of view across campaigns that span product categories, seasons, and continents.
It began with "Find Your Perfect Pair," a global campaign rooted in human connectivity, produced across six shoots in five cities on two continents. From there, we developed "Curiosity with a Twist," a social-first creative territory activated across Airism, AirSense, and Miracle Air, producing 25+ videos across five product categories.
Most recently, our SS26 BraTops platform "Feel Supported" bridged product truth and emotional benefits, amplified through seven global creators who extended the campaign’s key message to audiences around the world — translating UNIQLO's core values of comfort and accessibility into creative that feels unmistakably the brand.
Each campaign has deepened the relationship, creatively, strategically, and commercially.
Services
Creative Direction
Strategy + Global Playbook
Partnerships + Amplification
Social Media
Copywriting
Casting
Design
Uniqlo
LIFEWEAR FOR EVERY MOMENT
The Bra Tops platform "Feel Supported" around a simple truth: the product keeps up with whatever your day asks of you.
With each campaign, we use Creators to bring the product story to life, weaving the ethos of Lifewear into relatable and functional storytelling.
Every campaign has built on the last, and the partnership has grown with it.
In addition, we have worked with Uniqlo HQ to set their Global Creator strategy and framework.
Services
Strategy + Planning
Content Concepting
Global + Local Guideline Production
Content Review + Feedback
Creator Casting
Reporting + Learnings
