Unexpected Brand Collabs Breakthrough Algorithms, Part 1

Young online creators are king (and queen) makers of cool. From #RealOrCake to #MoistureSandwich, Gen Z and Millennial influencers are the new tastemakers, shaping culture with every like, share, and comment. Brands seeking to captivate these influential generations must tune in to the digital platforms they spent hours on, where these #Trends are born, nurtured, and propelled into the limelight by algorithms hungry for the next big thing.