Through a bit of marketing ju-jitsu, forward-thinking brands are focusing less on proving why they are a good fit for Gen Z, by having Gen Z prove why they are a good fit for the brand.

Instagram’s announcement will actually make it more similar to competitors like TikTok and the implications for brands require a video-first strategy.

Young consumers want a private place where they can be themselves, hang out with friends, and go deep on what they love – away from the algorithm.

NFT’s are a polarizing topic these days. While some see them as the holy grail of digital, others have written them off as modern day Beanie Babies whose fifteen minutes are up.

Now that the NFT bubble has burst, practical use cases beyond $600k cartoon cat GIFs are becoming clear.

From entry-level luxury, to live shopping beauty communities and being bougie in the metaverse, young consumers are shaping the future of shopping.

Today, the Gen Z consumer is shopping more online, trusting brands less and taking control of their future with side hustles that include becoming creators for brands whose values align with theirs.

Quynh Mai, the founder and CEO of MI&C chats with Damian Bradfield on his podcast for WeTransfer about mistakes brands have made in digital marketing, the mercurial Kanye West, and why advertising no longer works.

As the newest frontier in social media, live-audio platforms represent a sensorial medium for brands to engage and grow their audiences.

The rise of live social audio could not have come at a better time.

Live content provides consumers with a sense of timeliness, community, and connection to brands not possible in any other format.

With engagement rates remaining flat across Instagram and Facebook in 2020, and organic reach averaging under 5%, brands clearly need a better way to connect with consumers and drive ROI. The rise of livestreaming brings hope.