State Of Play: How Gaming Conquered Culture and What It Means For Marketing
One of the most sizable shifts in consumer behavior over the past year has been the growth of gaming. Video games are now a bigger industry than movies and North American sports combined.
Our 2020 Predictions That Will Dominate 2021
During 2020, our reliance on digital as a means of communication, commerce, entertainment, and activism grew faster than any other time in history.
Quynh Mai gives a WIE Master Class
In Quynh’s Master Class for WIE Suite, she explains why it is critical to embrace Gen Z as the next cultural mindset, not just a demographic, and why gen z values need to be mirrored internally. Download the deck to learn more.
The Secret To ROI For Virtual Events? Human Moments
In a time when physical events are not possible, virtual alternatives are stepping in to fill the void.
Like, Comment, Share, Buy: Social Shopping is Going Mainstream
A perfect storm of soaring e-commerce, record social media usage, and consumer reluctance to return to stores will bring social shopping mainstream this year
What The Breakfast Club Taught Me About TikTok
Everything you need to know about one of the fastest-growing apps on earth.
Brands, It's Time for Reparations
Corporations have benefited from black culture through the appropriation of their music, food, and fashion for far too long. It's time for brands to pay up.
What Has Life in Isolation Left Us Craving Most Online?
Small is the new big. With most of our time now being spent online, consumers are craving more intimate, personalized experiences.
Having a Voice Strategy Has Shifted from Novelty to Necessity
Life with COVID-19 means touch has become taboo, making stores and public spaces downright dangerous.
Retailers Want to Reopen But Shoppers Want Safety – China Inspires Digital Solutions
Quarantine culture has accelerated consumer adoption of digital in profound ways, creating growth opportunities for nimble brands.
Integrity Over Inaction: Why Brands Need to Act in the Face of Fear
We are living in a time of collective trauma when people need comfort, guidance, and support more than ever.
Across Generations Digital Delivers Community and Connection During COVID-19
From Boomers to the Alpha Generation, COVID-19 is impacting our daily life in profound ways.