A New Chapter Begins

For the launch of Ralph Lauren's Ralph’s Club EDT, we provided creative direction, strategy, and production to craft an experience that captured the fragrance’s distinct freshness.

Introducing Wisdom Kaye as the newest member of Ralph’s Club, we transported viewers to a high-rise, luxurious lounge overlooking the brand’s longtime home of New York, crafting a social-first campaign that distilled the clarity and freshness of dawn. Depicting style with confidence, clarity, and a refreshing sense of self, the campaign was designed to speak directly to the modern, confident audience, ensuring engagement across social platforms.