Qulture partners with Penhaligon’s on a year-long retainer, engaging new audiences through paid creator partnerships and ongoing seeding across the US and UK. We translate the house’s British heritage, wit, and imaginative storytelling into content for TikTok and Instagram.

Through strategic casting and tailored briefs, fragrance, fashion, and lifestyle creators share personal interpretations of established heroes and new launches. Ongoing creator management and performance reporting help build a community of advocates and refine the program