IT’S MORE THAN COLOR

OPI's hero shades have never been just polish. They are icons, recognized by name and chosen as an expression of who you are. Tasked with celebrating these signature shades, we created More Than Color, a global brand platform built to outlast any single season. Rooted in the personality and self-expression behind each shade, the platform gives OPI one enduring idea that can flex across hero shades, new collections, and markets around the world.

To bring it to life, we delivered an international toolkit and a full suite of assets designed for every touchpoint, from out-of-home and wild postings to POS, video, and creator storytelling. Its modular design and messaging let regional teams localize with ease while staying unmistakably OPI. The result is a brand that shows up with the same confidence in every market.