Voices of Pride

For Marc Jacobs' 2021 Pride campaign, Qulture focused directly on the stories and self-expressions of diverse LGBTQIA+ creators. Focusing on an intimate, in-studio shoot, we gave the cast complete creative control to share their perspectives on perfection, identity, and self-acceptance.

This Pride activation fostered an intimate, unfiltered connection between the brand and its LGBTQIA+ consumers by handing the creative reins to the cast and allowing their authentic voices to shine. The resulting content embraced the diversity, resilience, and self-expression at the heart of the community.