A LONGTERM PARTNERSHIP

Qulture has been the agency-of-record for Marc Jacobs Fragrances since 2020, when we began guiding their transformation to increase relevancy with a new generation of consumers. By moving away from the traditional one-size-fits-all strategy, we built a modern brand approach rooted in cultural storytelling and individual expression that creates synergy across owned and influencers.

We partner with the global team to create bespoke creator briefs to drive relevance and meet the local team’s needs with creator briefs to drive awareness and scale.