Uniqlo
Find Your Perfect Pair
Lifestyle changes have altered how consumers now dress and Uniqlo was determined to reignite the desire to wear jeans again. With comfort at the core of their products, Qulture created the global campaign and tagline "Find Your Perfect Pair." The concept was rooted in human connectivity, relying on the intimacy of a loved one (a best friend, partner, family, etc…) to celebrate the perfect pair in every form.
Creative Direction
Content Production
Strategy & Insights
Copywriting
Services
Produced six remote shoots across five cities in two continents for in-store and digital placement
Results